Belief Breakthrough

Or even worse…stopping you from building your business?
Do you

• think of yourself as “lazy” when it comes to marketing?
• really want your business to thrive but can’t be that pushy person that gets sales?
• think that what you do (your creative gift to the world) can’t possibly share the same body as the person you ‘know’ you’d have to be to market (and sell) your business?
• think that marketing your business is hard work?
• think that there are more important places to put your time like creating your next “sure to sell” product/course, getting your website up, or taking care of your family?

Well you are very much not alone. The above list are signs that what is really stopping you is the fear of someone saying no to what you are offering. In my business, I see so many women solo-entrepreneurs that are not creating the thriving businesses they want because, and I’m going to be very blunt here, they are terrified to show up as who they truly are because what if someone (i.e., a prospective client) does not like who they truly are? They would be crushed.

There was a time when I too, felt this way. I wanted so much to be liked by everyone and especially anyone I thought could benefit from my services. I saw every interaction as a ‘yes or no’ vote on my likability and therefore my worth in the world. Phew! Just visiting that place again in my mind is exhausting.

And it is exhausting for you, too. Equating a person wanting or not wanting your services or products with your value, likability or worthiness sets you up for constantly being in a mode of protection which generates the flight or fight response. You are constantly looking for threats and how to deal with them when interacting with prospective clients. Do you think if you are looking for the ways this person might harm you that, at the same time, you can also look for opportunities where you could help this person? It is impossible to do that. You must change the belief that people are voting for or against you, the person, when they say yes or no to your services or products.

Here are three things you can do to change the fear of rejection into curiosity (the most powerful antidote to fear. In fact curiosity is the opposite of fear, not courage)

The antidote to rejection

1) Get a different perspective. In your mind, step outside the interaction. View the conversation as if you were a third party watching. Notice what you are doing and what the prospective client is doing. Ask yourself, how can I connect with this person? How do I show them that I am really interested in their problem? What is it that they really want?

2) Know it’s about them. Whatever the prospect is saying and doing is always coming from their world view where they are the center of all action. It is how all of us operate, especially when we are asked questions about our problems. Whether they want your services or not actually says nothing about what your services are worth in an absolute sense (and there is no point in even thinking about that topic because there is nothing absolute about marketing it is all relative to a particular person’s particular world view). Saying ‘yes’ or ‘no’ to you is always about them, their perspective of themselves in the world and how you might fit into that perspective.

3) Stop your story-telling. Stop making up stories that have you at the center: my prices are too high; they don’t like my work; they don’t like me; I’m not good enough; I don’t have enough experience. Start making up stories that have them at the center: they have concerns that need to be addressed; they are wondering if what I am offering will really work for them; they are scared to take that next step; they really want to do this and are uncertain how to make the finances work; they really want to do this and are wondering about the time commitment.

Use these 3 ways of changing how you interact with a prospective client and watch how easy it is to connect, share and show you care. Then hear them say ‘yes!’ to working with you.

If fear is stopping you from getting the most out of your marketing (and by the way, getting the most out of your business) then contact me at drlik@beliefbreakthrough.com for a free, private Clarity, Focus, Action Breakthrough Session. Send me an email, now.