One of the biggest mistakes made by solo-entrepreneurs is thinking that an alter-ego is needed to successfully market their business. They buy into the notion that marketing and selling is about shading the truth, tricking people to part with their hard-earned cash and misrepresenting the benefits of their services or products. From this belief comes… Continue reading »
Is it all in your head?
Do you suffer from procrastination, inability to focus, racing from one “how-to-market” course to another in search of the magic bullet, letting every little breeze distract you from your marketing? May I ask how you do that? If I were to be you, how would I know how to start procrastinating? How would I know… Continue reading »
Are you playing hide and seek with your marketing?
You hide and your clients are suppose to seek you? There are so many ways I see solo-entrepreneurs hiding out and wishing and hoping that clients will magically show up. The first tenet of healing marketing phobia is: You Matter. You must be willing to embrace your authentic self and share yourself with your potential… Continue reading »