The Lone Ranger was actually one of my favorite characters as a child. Single-handedly righting wrongs, doing good and riding a horse; you couldn’t get much cooler than that. I carried that image into college and adulthood. Unfortunately, as keen as I was to do it all by myself and to do it my way,… Continue reading »
Limiting Beliefs: We Are Who We Imagine Ourselves to Be
If Donald Trump lost his fortune, would he still be Donald Trump? Most of us, I think, would say ‘yes.’ I expect Donald Trump would definitely say ‘yes!’ Yet it seems that so many women entrepreneurs make just the opposite assumption about themselves. If they were to become highly successful in their businesses they would… Continue reading »
October’s Ultimate Blog Challenge with Michele Scism and Michelle Shaeffer
I joined the Ultimate Blog Challenge (in fact you can too: Ultimate Blog Challenge) as a way to practice disciplined blogging, get the word out about my business, connect with other business people who are doing the same and have a whole lot fun writing! This month you’ll get 31 posts on the topics of… Continue reading »
Marketing is Mirror, Not a Mask
One of the biggest mistakes made by solo-entrepreneurs is thinking that an alter-ego is needed to successfully market their business. They buy into the notion that marketing and selling is about shading the truth, tricking people to part with their hard-earned cash and misrepresenting the benefits of their services or products. From this belief comes… Continue reading »