One of the biggest mistakes made by solo-entrepreneurs is thinking that an alter-ego is needed to successfully market their business. They buy into the notion that marketing and selling is about shading the truth, tricking people to part with their hard-earned cash and misrepresenting the benefits of their services or products. From this belief comes… Continue reading »
Are you playing hide and seek with your marketing?
You hide and your clients are suppose to seek you? There are so many ways I see solo-entrepreneurs hiding out and wishing and hoping that clients will magically show up. The first tenet of healing marketing phobia is: You Matter. You must be willing to embrace your authentic self and share yourself with your potential… Continue reading »
Are you suffering from Marketing Phobia?
Are you part of the segment of entrepreneurs that have marketing phobia or have experienced marketing trauma? This is not a small minority of the entrepreneurial population. I’ve seen it mostly with women and mostly in the heart-centered, helping professions: healing, teaching, coaching, serving, supporting. The professions where people with very big passions for changing… Continue reading »