The Lone Ranger was actually one of my favorite characters as a child. Single-handedly righting wrongs, doing good and riding a horse; you couldn’t get much cooler than that. I carried that image into college and adulthood. Unfortunately, as keen as I was to do it all by myself and to do it my way,… Continue reading »
October’s Ultimate Blog Challenge with Michele Scism and Michelle Shaeffer
I joined the Ultimate Blog Challenge (in fact you can too: Ultimate Blog Challenge) as a way to practice disciplined blogging, get the word out about my business, connect with other business people who are doing the same and have a whole lot fun writing! This month you’ll get 31 posts on the topics of… Continue reading »
Marketing is Mirror, Not a Mask
One of the biggest mistakes made by solo-entrepreneurs is thinking that an alter-ego is needed to successfully market their business. They buy into the notion that marketing and selling is about shading the truth, tricking people to part with their hard-earned cash and misrepresenting the benefits of their services or products. From this belief comes… Continue reading »
Are you suffering from Marketing Phobia?
Are you part of the segment of entrepreneurs that have marketing phobia or have experienced marketing trauma? This is not a small minority of the entrepreneurial population. I’ve seen it mostly with women and mostly in the heart-centered, helping professions: healing, teaching, coaching, serving, supporting. The professions where people with very big passions for changing… Continue reading »